Internet Marketing Digital_marketing_for_dummies | Page 145

Source: https://www.buzzfeed.com/christinebyrne/clean-eating-2015?utm_term=.skwm7PgOB#.scbm3la5W
FIGURE 6-6: BuzzFeed creates a challenge post to engage its audience.
Customer showcase post
Use your blog to feature a customer or project that you and a customer have worked on.
Although this type of blog post type is partly promotional, it also builds engagement.
Freebie post
Use a blog post to allow your audience to access a relevant giveaway. The giveaway can
include a free download, case study, or one of your products or services, for example.
Center your blog post around this promotion.
Contest post