be a blog post, book, or presentation. Post your feelings on this subject.
Embed reaction post
In this post, embed a resource such as a video, presentation, or infographic, and then provide a reaction or a rebuttal to that content. You can find videos to embed on YouTube, presentations on SlideShare, and infographics on Visual. ly. Although this one is similar to the reaction post, the content you are reacting to is embedded in this post, which may not be the case with the reaction post— a subtle but notable difference.
Start with a quick intro to set the stage. Then give your reaction underneath the embedded resource. The titles of these posts are usually a variation of the title of the resource you are embedding.
When choosing the embeddable resource to which you will react, look for a video with lots of views or an infographic or presentation with lots of social shares on Facebook, Pinterest, or Twitter. Then add your reaction to this popular piece of content below the embedded content. When you do this, you practically guarantee that your post will be well received.
Engaging the audience
It pays to create an engaged audience who regularly tunes in to your content. Although engagement isn’ t necessarily the end goal, it’ s hard to deny the power of content that pulls a reader in. Here are the final six blog post ideas that help to create a captivated audience.
Question post
Similarly to the FAQ post, the question post answers questions that your audience asks in social media, on forums, or in the comments section of your blog. In contrast to the FAQ post, though, the question post may be about something that isn’ t commonly asked yet is an engaging question to build an article around.
Answer post
The answer post is the sister of the question post. In this post type, you simply ask a question and allow your audience to answer it in your comments section. This type of post is generally very short, allowing your audience to create the bulk of the content through a discussion in the comments. This type of article works well if you have a blog with an engaged readership that comments often.
Challenge post
Use a blog post to pose a challenge to your audience. As you can see in Figure 6-6, BuzzFeed challenges its readers to eat cleanly for two weeks and posts the steps and recipes to follow to reach that goal. This post can work well as a series, with periodic updates that feature participating audience members.