Internet Marketing Digital_marketing_for_dummies | Page 143

presentation to accompany the text. Be sure to include the slide deck from the presentation
so that readers can follow along.
Best-of post
Unlike the previous best-of post, here you create a blog article that pulls together and links
to the most popular blog posts you have published over a period of time. Select content
that has really resonated with your audience, driven lots of traffic to your site, or sparked
good comments.
Products tip post
Create content that helps your customers be more successful with your product or service
by offering tips and how-tos about one of your products or services. This post type is both
promotional and useful as well as very powerful for the right blog and audience.
Prospects read product tip posts, too, which can help to convert them.
Stirring the pot
If it fits your brand, you can take a stand and turn out controversial articles. You can get a
lot of traffic on controversial posts — nothing goes viral as quickly as rousing posts that
encourage debate. Just make sure that this type of post fits with your brand’s personality.
Here are the six ways for you to be controversial on your blog.
What-if post
This type of blog post speculates on potential events or circumstances. The success of this
type of post rests on your ability to choose a “what if” that is interesting and debatable.
Debatable post
Many people enjoy sparring. With this post, use your blog to present one side of a
debatable argument. You might also find someone who disagrees with you and present
both sides in the same post.
Attack post
In your post, pick a fight. Starting an argument with the right person or organization
forces your audience to choose sides and can draw a great deal of attention. Be careful
with this one, though, because you’re likely to create enemies with the attack post. When
done right, however, the attack post can also produce die-hard fans.
Predict post
Post about what you think will happen on a given topic or situation. If you take a debatable
and speculative approach, a prediction post can get a great response.
Reaction post
Use your blog to react to content created by someone else. The content you react to might