you have a loyal following who has become accustomed to you covering a specific set of topics, this kind of post can surprise people and evoke a great response.
Rant post
The rant post shows your human side by revealing your passion and anger about a topic that’ s relevant to your audience in an op-ed style. Although the rant post isn’ t for everyone, the right blog and audience can respond well to a rant.
Getting promotional
Some organizations use their blogs in a promotional way; that is, the blog clearly sells the company and its products or services. Although this type of blog might come across as pushy in some industries, promotional content can work very well for the right company. Here are eight instances of promotional blog content.
Comparison post
As the name suggests, the comparison post is an article that compares the features and benefits of your product to a competitor’ s solutions. For best results and to build trust, include cases for which your product is not the best solution.
Project showcase post
Similar to the behind-the-scenes post, the project showcase post explains how the company completed a project. Use your blog to outline a specific project that you or your organization is working on or has completed. Detail the process and strategy behind the project, and if possible, share the results.
Income report post
In the income report post, open the books and show your audience a breakdown of the money you and your organization are making. Show people exactly how much you’ ve earned, where it came from, and( most important) the lessons you’ ve been learning in and around your business. This sort of transparency builds trust with your audience.
Company update post
You can use your blog to let your customers and prospects know of new employee hires, acquisitions, major contracts under way, or other changes at your company. As with the income report post, this is a great way to build trust with your readers.
Product update post
Similar to the company update post, for a product update post, you create content around new products or services that you’ re offering or the updates coming to existing products or services. If you have rabid fans of your products and services, you might be surprised by how well an announcement post of a new product or a new feature will do on your blog.
Presentation post
You can publish presentations given by employees that contain interesting and valuable content for your audience. Within the post, consider embedding the video from the