Internet Marketing Digital_marketing_for_dummies | Page 141

Source: http://www.countryliving.com/food-drinks/g604/halloween-cake-recipes-1008/
FIGURE 6-5: Country Living helps fans get ready for Halloween in this holiday post.
You can also get creative with the holiday post; you don’t have to recognize only the major
holidays. Some obscure holidays may apply to your niche, such as National Hat Day on
January 15, International Talk Like a Pirate Day on September 19, or Write a Friend Month
in December.
Guard-down post
In this post, the author opens up about a private moment in his or her past. Some of the best
content on the web is created by a content creator who lets his or her guard down by
delivering a deeply personal experience that the audience can relate to.
Behind-the-scenes post
People love to peek behind the curtain and see how something gets done. If you have a
loyal following, many will want to see what goes on behind the scenes of your business.
Create content around this idea. You might show a day in the life of one of your managers,
or show your approach to putting a video together. In this post, provide images and videos
that enhance your written examples.
Off-topic post
Throughout this section, we emphasize the importance of staying relevant to your niche.
Going with the idea that any attention is good attention, you might create a post that is
completely different from what you typically post on. This maneuver can be risky, but if