Internet Marketing Digital_marketing_for_dummies | Page 140

consider creating a series of posts that publishes timely information once per week.
Following are five blog post ideas that deal with timely content.
Review post
Center your content around the review of a product, event, or anything else you have
access to while it is newsworthy and relevant to both your industry and target audience. For
best results, rather than paint everything in a positive light, be as honest as possible in your
review.
Survey post
To create a survey post, choose an interesting or trending topic and survey your audience
about it using email, social media, or in-person events. Then pull the results together into a
blog post.
News post
Same as a news outlet, you can create content on your blog about events as they happen.
Although you don’t need to “break” the story, for best results, be sure to add a perspective
that your audience will find valuable or entertaining.
Trend post
Some content creators can predict trends as they happen. If you’re a trendspotter, create
posts on your blog that ride that trend as it becomes popular.
Issue post
Choose issues that affect your audience and create content about these issues while they are
timely and relevant to your readers.
Showing your humanity
Be human in your posts. Show that your brand isn’t some faceless, unfeeling corporate
entity. Use blog content to help show off the people who work at your business, as well as
your company’s personality, with the six posts we tell you about in the following sections.
Inspirational post
Some of the most effective content on the web is neither informational nor entertaining —
it simply inspires. The health and fitness industries often use this approach. Inspirational
posts can work well as a story post, a profile post, or a quote post, among others.
Holiday post
Some blogs go dormant on popular holidays, but that doesn’t have to be the case. Holidays
are a great way to display your company’s humanity. Use the opportunity to deliver well
wishes and create anticipation with your audience, as Country Living magazine did with its
Halloween cake recipe article, shown in Figure 6-5.