Internet Marketing Digital_marketing_for_dummies | Page 153

Source: http://www.robbierichards.com/seo/best-keyword-research-tool/
FIGURE 6-9: A crowdsourced post from robbierichards.com.
Write the headline
The headline could be the question you asked experts or you could specify the number of
experts featured in the article, such as, “9 Physical Trainers Reveal Their Favorite
Cardiovascular Workout.” Find more on headlines in Chapter 5.
Write the introduction
Your intro does not need to be long for the crowdsource post. State the question that was
proposed to the experts, as well as any context or backstory that is necessary for the reader.
Provide the answer to the question you asked
For each expert’s answer, provide the expert’s name, company, title, and headshot. Then
state the answer the expert provided verbatim, editing only for grammar. This makes for a
great article with many points of view. You’re not looking for your experts to write you a
book, so imposing a word limit on them is okay. Where applicable, provide links to the