Internet Marketing Digital_marketing_for_dummies | Page 13

Beyond the Book
We have written a lot of extra content that you won’t find in this book. Go online to find the
following:
Customer Avatar Worksheet:
Download and complete this worksheet to determine who your ideal customers are,
where they are, and what they’re likely to buy. Use what you learn about your ideal
customer to drive everything from your content and search marketing to your digital
ads and email promotions. The customer avatar is truly the Swiss Army Knife of
marketing tools.
Customer Journey Worksheet:
Download and complete the customer journey worksheet to clarify the path your
customers will follow in moving from total unawareness of your business to being an
avid promoter of your brand, products, and services.
The Cheat Sheet:
The Cheat Sheet contains additional at-a-glance guidance on developing and executing
successful digital marketing campaigns. To find this book’s Cheat Sheet, go to
www.dummies.com and search for Digital Marketing For Dummies Cheat Sheet.
Updates to this book, if we have any, are at
www.dummies.com