Internet Marketing Digital_marketing_for_dummies | Page 14

Where to Go from Here
In true For Dummies fashion, you don’t have to start this book at Chapter 1 and read it all
in order. Each part of this book stands on its own, so keep it within arm’s reach and
reference it often as you execute your digital marketing campaigns. That said, however, if
you have the time, we’d like nothing more than for you to read it from cover to cover.
If you’re struggling to get results from your digital marketing efforts, or you’re new to
digital marketing, use Part 1 to ensure that the marketing tactics you use positively impact
your business goals. In Part 2, we explore content marketing, a fundamental discipline that
affects every digital marketing campaign you execute. If generating more website traffic is
what you’re after, flip to Part 3 for insights on search and social media marketing, email
marketing, and digital advertising. In Part 4, you learn to tackle the measurement and
optimization of your digital marketing campaigns. In Part 5, we show you how to avoid the
ten most common mistakes in digital marketing so you can stay on the path to success. You
also learn about the hottest skills in digital marketing, and the tools you need to execute
digital marketing campaigns.
If you have a specific issue, browse through the Table of Contents and Index to pinpoint the
section that can solve your problem.
Here’s to your digital marketing success!