Internet Marketing Digital_marketing_for_dummies | Page 12

Icons Used in This Book
This book wouldn’t be a For Dummies book without the familiar icons in the margin of the
book. Keep a sharp eye out for these icons alerting you to important information:
The Tip icon marks tips (duh!) and shortcuts that will put you on the fast track to
digital marketing success.
This icon points out the fundamentals of digital marketing. If foundational
principles are what you’re after, skim each chapter looking for this icon.
Avoid these digital marketing mistakes to stay on the path to digital marketing
success.