Internet Marketing Digital_marketing_for_dummies | Page 11

Foolish Assumptions
We made a few assumptions about you as we wrote this book:
You have a great product: Remember that even the most brilliant marketer can’t sell a
poor product or service over the long run. This caveat is particularly true in a digital
landscape, where word of mouth can spread to the four corners of the earth in the blink
of an eye.
You aren’t overly tech