Internet Marketing Digital_marketing_for_dummies | Página 10

About This Book
There’s nothing magical or tricky about properly executed digital marketing, and you
don’t need to be overly technical to succeed at it. If you offer a product or service that the
market desires, you can find success online by applying the techniques that you learn in
this book.
Digital Marketing For Dummies doesn’t present hype about the latest flashy tactics in
marketing, digital or otherwise. Instead, the book covers foundational disciplines such as
content marketing, social media marketing, and email marketing, always in the context of
the goals that businesses care about. These goals include acquiring new leads and
customers, monetizing the leads and customers you already have, and creating
communities of brand advocates and promoters.
To help you absorb the concepts, this book uses the following conventions:
Text that you’re meant to type just as it appears in the book is in bold.
If we provide an example of how to say something, we use italics to indicate a
placeholder, as in your company name, which means that you need to replace the italics
with your own information.
We also use italics for terms that we define.
Web addresses appear in monofont. If you’re reading a digital version of this book on
a device connected to the Internet, you can click the live link to visit a website, like this:
http://www.dummies.com .