Internet Marketing Digital_marketing_for_dummies | Page 9

Introduction
Congratulations! With the purchase of this book, you’ve taken a big step toward generating
engagement, leads, and sales for your company by using digital marketing.
This book is full of insights and strategy tips for anyone starting a new business or hoping
to take an existing business online. Or if you’re just looking to hone your current digital
marketing skills and get up to speed on the latest in digital marketing tactics and resources,
this book is for you as well.
The online marketing scene moves fast, no question about it. Tools and applications rise
(and fall) every month. Blogs declare a marketing tactic hot one week and dead the next. So
how does a book about digital marketing avoid becoming outdated before the ink is dry?
Simple. Today, digital marketing is less about digital and more about marketing.
Sure, the Internet has disrupted every industry, from retail clothing to taxi services — but,
over time, fundamental disciplines have emerged as the staples of marketing any
organization in a digital world. As you see in this book, these timeless fundamentals of
digital marketing remain pertinent, regardless of the tool, tactic, or application.