Internet Marketing Digital_marketing_for_dummies | Page 112

are these commenters engaged with you, they know your style, and they may be writers
and speakers looking for exposure.
Finally, you can create a Write for Us page on your site or blog so that interested writers
can contact you. But be careful: You can get many low-quality content creators sending
requests from your “Write for Us” page, which is why you want to include guidelines.
Listing what you expect from content creators helps to detract the ones who aren’t fit for
your blog as well as draw the kind of authors you’re looking for. Here are the elements to
include on your Write for Us page to attract high-quality writers:
Acceptance of bylined articles: Most writers want to know that you will include a
byline with a link to their website; let them know you do.
Statement that you pay for articles: If you pay for articles, you increase the response
rate by letting writers know on the Write for Us page. You don’t have to include how
much you pay.
Content categories: Outline the topics you want guest writers to write about.
Examples: Link to sample articles that model the posts you want from guest writers.
A form: Include a form that the interested writer can fill out to contact you. Ask for the
writer ’s name and email, at a minimum. To filter out low-quality submissions, ask
interested writers to submit writing samples; at our company, we ask for three writing
samples.
MarketingProfs does an excellent job of creating a very detailed Write for Us page to help
find quality content creators; see Figure 5-4 for an excerpt.