Internet Marketing Digital_marketing_for_dummies | Page 113

Source: http://www.marketingprofs.com/write-for-us
FIGURE 5-4: An excerpt from MarketingProfs’ “Write for Us” page.
Acquiring content creators
After you find content contributors who interest you, it’s time to reach out to them.
Understand that outside content creators will produce content for your blog for one of two
reasons: money or exposure (or both).
For writers doing it for the first reason, the process is simple: You cut them a check, and
they create a piece of content for you. As a rule, the more specialized the knowledge your
writer needs, the more the content will cost you. It’s a supply and demand thing. If you’re
unsure how much the going rate for a writer is, you can visit sites such as Craigslist and
ProBlogger Job Board to browse through the open jobs.