Internet Marketing Digital_marketing_for_dummies | Page 111

also take the form of audio, video, and images for your blog. Acquiring quality outside
content creators gives your blog a broad range of perspectives and can help give authority
and reach to your blog. This is especially true if the content creator is an influencer, that is,
someone who has an above-average impact in his or her niche. Influencers often have a
following of their own and are connected to key players in media outlets, consumer
groups, or industry associations.
Finding content creators
One place to start when you’re hunting for content creators is to search for blogs that are
similar to yours in topic. Use a search engine, such as Google, and enter one of the
following search queries:
[your blog topic] blogs
[your blog topic] blogger
[your blog topic] author
[your blog topic] speaker
For instance, if your blog is on the vegan lifestyle, you can search for “vegan blogs” and
find links to top vegan blogs and authors who have contributed to those blogs.
Don’t just search the first page of the search engine results page. Search deep into
the results pages, many pages in — this is where you might stumble upon a good
writer who may not be receiving very much traffic. These bloggers are very receptive
to contributing content to other blogs to receive more exposure for their own blog.
You can also search for content creators on Twitter. Most content creators use Twitter to
distribute links to their content. Use an app such as Followerwonk to search Twitter Bio’s
for terms like the following:
[your blog topic] blo gger
[your blog topic] writer
[your blog topic] author
[your blog topic] speaker
Another way you can find content creators is to visit blogs that are writing about topics that
are the same as, or related to, your own and contact their guest bloggers. Often, these are
freelance writers and bloggers who would be willing to write for your blog for money
and exposure to your audience.
Next, you may be able to find content creators from your best commenters. These are
people who leave the most in-depth and thoughtful comments on your articles. Not only