Internet Marketing Digital_marketing_for_dummies | Page 110

Source: https://moz.com/blog/how-to-appear-in-googles-answer-boxes-whiteboard-friday
FIGURE 5-3: An excerpt of a segmented post from Moz.
Many of the post types that we introduce you to in Chapter 6 are adaptable as segments. For
example, you can run the link roundup post (covered in Chapter 6) every week or month
on your blog. Simply curate and compile a list of links that your audience would find
interesting and publish it along with a description of what people can expect if they visit
that link.
Segments are great pieces to have on your calendar for a variety of reasons. One is that
you can offer outside writers consistent exposure on your blog. Another reason is that
they’re easily repeatable and quickly consumable because the format is always the same.
Your audience will recognize them and grow to expect them as you continue to publish
them, providing people with consistent value.
Working with content creators
To produce the content necessary to grow your blog, you’re likely to need a team of
writers. An outside writer is someone not associated with your brand who creates content
assets for your blog. Those content assets are typically written articles, but the content can