Internal - Children's Colorado Brand Guidelines Internal | Page 42

VISUAL IDENTITY : LOGO

One-color logo

PMS 2945 C
We always opt for the four-color version of our logo when we can , but sometimes it ’ s necessary to use the one-color logo .
Reasons for using a one-color logo :
• When all parts of the logo no longer stand out on a background
• When there is not a sufficient amount of contrast
• When the imprint requires a one-color logo Gray - 80 % Black
Based on department and audience , we may recommend a one-color logo ( e . g . Colorado Fetal Care Center , Sports Medicine Center ).
Black
Although a one-color black version is allowed for black and white printing , it is not approved for any other applications . If our logo will be placed next to other logos that will be in black , it ’ s acceptable to use the one-color black logo . Otherwise , this should only be used as the last resort in printing . It is acceptable to use on apperal and merchandise .
Brand Guidelines 2024-08 42