VISUAL IDENTITY : LOGO
Four-color logo
Consistent with our positioning , Balloon Boy is lively and energetic . He symbolizes what children are capable of . To convey the optimism of our brand , the preferred version of the logo is full color . This version of our logo is the most recognizable and strengthens our brand identity .
Four-color on white
Four-color logo on a dark background
Brand Guidelines 2024-08 41