This document is a toolkit designed to capture the look and feel of the Children ’ s Hospital Colorado brand to bring consistency , clarity and potency to every piece of content we produce , no matter how big or small .
These guidelines are here to help you by simplifying decisions and describing our brand to the finest detail . Though our guidelines are important in ensuring we speak with one cohesive voice , they aren ’ t meant to restrict . Our goal is to always allow for creativity within a framework .