The Children ’ s Hospital Colorado brand is more than taglines , colors and a logo . Through years of consistency , we ’ ve given it a life and power of its own . When people see Balloon Boy or read , “ Here , it ’ s different ,” they feel it . That ’ s because of the work we ’ ve done to serve as good stewards of this brand — never diluting its impact and remaining true to the guidelines and values we ’ ve established .
Our brand ’ s strength comes from each of you — both inside and outside the Marketing and Communications Department . We rely on every single team member to bring our brand to life in an authentic and consistent way . That ’ s why we ask that in communications large and small , we all come together under this unified set of guidelines .
By remaining steadfastly true to the voice , personality and details that make our brand special , we help build trust in Children ’ s Colorado , showcase our incredible healing power and reduce potential risks .
It ’ s our duty and our pleasure to ensure the Children ’ s Colorado brand remains a powerful force for child health for years to come . Thank you for your commitment to this brand and this organization .
Jena Hausmann President and CEO