Internal - Children's Colorado Brand Guidelines Internal | Page 13

BRAND PERSONALITY
Above all else , we are true to our word .

True .

Our promise is to help every child who comes to us in need . But we know we can ’ t do it alone . Through our everyday actions and our approach to care , we create authentic relationships with our patients , their caregivers and their families . Because no one knows a child better than the people who love them most . In fact , we see families as our partners in caring for the children they love . That ’ s why we always honor the truth of every symptom and situation through clear , simple and respectful communication . We believe in the power of healing together .
Brand Guidelines 2024-08 13