BRAND PERSONALITY
This is an extraordinary place .
Magic .
When a child walks through our doors , they feel it in an instant . This is a place just for them . We have been on healing journeys with children and their families for more than 100 years , so we understand the experience better than any other hospital . And if there ’ s anything we haven ’ t been through yet , we ’ re researching , learning and discovering as we go , so we can understand it first . There ’ s magic in our energy , our spaces , our people and our outlook . There ’ s even magic in our motivation : our unblinking belief that we can eradicate childhood illness so that one day , like magic , children will no longer need us .
Brand Guidelines 2024-08 14