Internal - Children's Colorado Brand Guidelines Internal | Page 12

BRAND PERSONALITY

At Children ’ s Hospital Colorado , innovation is the act of hope .

Hopeful .

With the very best physicians , staff and researchers , we are creating the future of children ’ s health . Whether a child is a newborn or on the cusp of adulthood , we take every step possible to give them the most advanced treatments — often before they ’ re available anywhere else — because each child deserves the best . Our unrelenting , compassionate support helps families through uncertain moments . Here , hope is more than a feeling . Hope is intentional , effective , research-driven action . Hope is healing compelled by love .

Brand Guidelines 2024-08 12