Interactive Media march20231 | Page 3

Entertainment Marketing Interactive media is quite prominent within entertainment. When you play any video game on any device and that will be interactive media that you are using. Also in entertainment now, there are types of interactive games and activities over the internet that we can use to have fun but also sometimes learn something and take something from them at the same time, making them very effective. Multimedia is very present in marketing and can be used heavily in order to advertise the products and services that they want to put across to people in an interactive way. Today, a good example of this would be NikeID, where you are tasked with creating your own trainer using interactive design to choose what you want your show to look like, check it out! Using tactics such as these to advertise products, companies can really excel their marketing capabilities. How interactive media different areas of life Presentations Presentations depend on interaction in order to work in almost every way. The thing that makes them most effective is indeed the way in which they can present information in a fluid and easy way by minimal and easy interaction from the presenter. With this great combination of interaction and information, presentation are an amazing way to get information across to an audience. Product catalogues and documentation Documentation is widely used in todays society to record information in various ways. A lot of these ways use interactive media in order to function in the best way possible. For example cloud storage is very interactive in a way that lots of people over a wide range of products can access and use it easily, making it a very interactive part of documentation in recent years. Documentation of information is also widely displayed interactively. An example of this is kindles, which record information such as books and magazines on an interactive tablet that the user can interact with in a diverse amount of ways.