Intelligent Tech Channels LATAM Issue 01 | Page 20

ENTERPRISE TECHNOLOGY
the initiatives successful in the short term and serve as a basis for medium and longterm actions .
In the business environment , it is more important than ever that business leaders and executives can make decisions based on quality information . But , before that , leaders need to know where the business should go and which indicators will be critical to keeping the corporation on track .
How can Active Intelligence help companies turn data into valuable insights , increase revenue and optimize customer relationships ?
Data provides a powerful tool for achieving these goals when properly understood and used effectively .
Without it , organizations are simply navigating blindly . It is no coincidence that , according to recent research from
IDC , over 75 % of executives identify Active Intelligence in data management as a factor in accelerating business in the digital age .
After defining the direction , it is necessary to see what the needs of the teams are to accomplish the tasks that will take the companies to the defined goal . It requires listening to people and understanding what bottlenecks can be
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