ENTERPRISE TECHNOLOGY
About Cesar Ripari
Cesar Ripari is the Director of Pre-Sales at Qlik Latin America . He leads technical teams in Business Intelligence and Data Integration solution demands focused on Active Intelligence and Data Literacy . He is also responsible for the Qlik Academic Program in Latin America , enabling access for universities , professors , researchers and students .
Previously , he worked as the CTO at DXC Technology and led service and support teams at Software AG , BMC and IBM . He has a degree in Computer Science , a postgraduate degree in Financial Administration and an MBA in Integrated Business Management from Universidade Federal do Rio de Janeiro ( UFFRJ ).
data-driven culture . That is a vision that uses data analysis as a recurrent and important act for the optimization of processes , maximization of results and continuous improvement of offerings .
Today , studies from the Data Literacy Project , a program that evaluates and solved from data and what information is actually essential for the company .
For example , through an Active Intelligence solution , it is already possible to integrate different data sources in real-time to generate insights and propose highly personalized marketing actions or targeted sales campaigns . By transforming data through Active Intelligence , companies can guide better decision-making , increase revenue and profitability and optimize customer relationships .
How do the formation of a data-driven culture and the dissemination of digital literacy positively impact the processes and results of companies ?
Companies must invest in the dissemination of digital literacy and the formation of a
It is also essential to invest in innovation , implementing technologies that facilitate digital records in building daily plans and tasks , automating what is possible and adding intelligence to the decisions these people need .
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