ENTERPRISE TECHNOLOGY
Tips for using data analysis to accelerate businesses
Cesar Ripari , Director of Pre-Sales for Qlik Latin America , gives us seven tips companies should follow to use data analysis as a business acceleration factor .
Cesar Ripari , Director of Pre-Sales for Qlik Latin America
hHow can companies overcome the challenges of extracting accurate insights from data and ensure that teams can use data analysis effectively in decision-making ?
Considered one of the main foundations for building future businesses , data analysis , also known as analytics , is undoubtedly a crucial step for brands to make better business decisions in a hyperconnected world like ours . However , despite being fundamental , the truth is that extracting accurate insights from stored information is also an undeniable challenge for organizations , especially given the numerous sources and formats of information available .
In this scenario , leaders increasingly need to handle the question : What must be done to ensure that teams can use analytics as a practical tool for the best possible decision-making ?
The answer to this question undoubtedly involves a broad combination of intelligent technologies that allow for real-time data analysis , well-defined processes and a data-driven culture , with people constantly being empowered , trained and equipped to use records as a present and active ingredient in decisionmaking , whatever they may be .
What are the main tips for companies to succeed in their digitization and data analysis initiatives , especially concerning more assertive and agile decision-making ?
We can highlight some essential tips to accomplish success in digitization and data analysis initiatives . The main ones , in my opinion , are :
• Include data analysis in strategic discussions
• Identify team needs , understanding which information and activities deserve more initial focus
• Expand digital literacy of teams and throughout the organization as a whole
• Invest in systems that enable people to make more assertive and agile decisions , not just resources that make decisions on their own
• Know and carefully choose the information collected by the company
• Focus on applications that allow going beyond past visualization and enable the ability to take actions in the future
• Update plans continuously to improve the use of analytics within operations
In this list , the first tip is to include data analysis in strategic discussions because as important as technology is , it is the understanding of the importance , scope and capacity of data analysis that will make
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