insight about them. For extremely basic customer surveys, ClickInsights has a oneclick, one-question email survey, or try the more in-depth options at Survey Monkey.
3. Analyze current customers:
How old are your current customers? Where do they live? Is your audience primarily male or female? What is their average income? What is their profession? What are their interests? These are just some of the questions you need to ask to understand who is currently buying your product or service. From there, ask yourself how you are reaching them. Are you gaining more clients through social media? If so, which of your social media platforms are getting the most attention? Analyzing your current customers will help you direct your efforts towards the right audience, increase closing rates, and reduce the amount of time needed to make sales.
Brian Lischer, CEO and Founder at Ignyte Brands, weighs in on why he believes that this is one of the most important aspects of targeting and messaging,“ Don’ t ignore your customers. It never ceases to amaze me when clients want to skip the customer research portion of their campaigns. You have to understand your audience in order to speak with them in a meaningful way. In fact, we won’ t work with companies that refuse the audience research portion of their branding campaigns.”
4. Analyze the competition:
You most likely have a good idea of who your competition is, but learning more about their marketing habits will show you where the gap in the market is and how you can fill it. Do keyword research relating to your industry and find out who is ranking for these keywords. Learn everything there is to know about their services,
Intelligent Social Media Marketing www. kacharagadla. in