insight about them . For extremely basic customer surveys , ClickInsights has a oneclick , one-question email survey , or try the more in-depth options at Survey Monkey .
3 . Analyze current customers :
How old are your current customers ? Where do they live ? Is your audience primarily male or female ? What is their average income ? What is their profession ? What are their interests ? These are just some of the questions you need to ask to understand who is currently buying your product or service . From there , ask yourself how you are reaching them . Are you gaining more clients through social media ? If so , which of your social media platforms are getting the most attention ? Analyzing your current customers will help you direct your efforts towards the right audience , increase closing rates , and reduce the amount of time needed to make sales .
Brian Lischer , CEO and Founder at Ignyte Brands , weighs in on why he believes that this is one of the most important aspects of targeting and messaging , “ Don ’ t ignore your customers . It never ceases to amaze me when clients want to skip the customer research portion of their campaigns . You have to understand your audience in order to speak with them in a meaningful way . In fact , we won ’ t work with companies that refuse the audience research portion of their branding campaigns .”
4 . Analyze the competition :
You most likely have a good idea of who your competition is , but learning more about their marketing habits will show you where the gap in the market is and how you can fill it . Do keyword research relating to your industry and find out who is ranking for these keywords . Learn everything there is to know about their services ,
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