One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone . Instead of trying to succeed by marketing to everyone , define your target audience . Knowing your target audience ’ s motivations is essential to tailoring your product , service , and marketing efforts to meet their needs , and is one of the fastest ways to success -- in fact , it ’ s very difficult to succeed without that knowledge .
Though it may seem difficult to try to market to your target audience , it ’ s easier than ever once you know what you must do . Below , I ’ ve put together five truly simple steps that will allow you to target the right audience and be more successful than you ever imagined .
1 . Social media polls :
Social media platforms such as Facebook , Twitter , and LinkedIn are effective ways of surveying your target audience . Social media polls are one of the most popular and simple ways of finding out more about your customers . Social media sites have made it easier for you to engage and listen to what your audiences have to say , and offer fully customizable forms that will help you expand your reach and even grow your fan base . Polls are equipped with analytical tools that will give you information on your audience ’ s age group , location , profession , and more .
2 . Online surveys and email surveys :
Standard surveys will surely keep you ahead of the game . Surveys are the perfect tool for a hands-on approach to staying up-to-date with what consumers are thinking . The most important part of conducting online surveys is knowing what you want to learn from each question , and to keep questions short and easy to answer . You can also create email campaigns to survey your existing client base and gain valuable
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