products, and marketing efforts to find out what works and build your own version. With the right research you’ ll be able to know what the competition is doing differently and how you can do it better.
5. Create buyer personas:
You are now ready to outline the different groups of buyers that will dictate your marketing and sales processes. Before you start promoting yourself further, you need to establish your buyer personas and what is important to them. Create an incredibly detailed storyline surrounding your buyer persona and what this person’ s motivations are. The more detail you include, the more likely you will be to target this specific audience while you put in place your personal brand strategy.
Once you’ ve done your research and created your buyer personas, you will be able to identify potential opportunities so you can create a game plan that will guide leads through your sales funnel. Remember, targeting is an ongoing process that needs to be re-evaluated regularly in order to stay up-to-date with the audience with whom you want to connect.
Murray Newlands
Intelligent Social Media Marketing www. kacharagadla. in