Finally, you might find this information surprising at times. Examine any inconsistencies or quirky brand affinities. Leverage that knowledge to your benefit by following the strategies outlined above.
5. Keep refining: If you pay close attention to insights, you might find a lot of room for refining your targeting. For example, you might find new age brackets or interests to overlay.
What do you do if no such data is available on your network of choice? Although Snapchat is notorious for that, Instagram and Pinterest data is very limited as of right now as well. There are two ways that, while not perfect, will paint a picture for you.
The first strategy is to pay attention to engagement rates. If one Snap or Pin outperformed all other content, take some time to examine what exactly triggered that response. Also, outline any overarching trends you’ ve noticed, like media formats, topics, visuals, etc. Those preferences and topics usually hint at their media consumers.
The second strategy lies in tracking your website traffic. Wait … Website traffic? I thought we were talking about social networks( I hear you say)? Still, I would argue that sending social traffic to your website is the ultimate goal in 99 percent of cases. It’ s all nice and dandy to have hundreds of thousands of followers on Facebook or Instagram, but where they really contribute to your bottom line is on your site, paying for your products or services.
Intelligent Social Media Marketing www. kacharagadla. in