4. Look at the insights:
Do not forget to dive into your audiences’ statistics once in a while. Many major networks, such as Facebook, Twitter, Pinterest and Instagram, offer at least basic insights into your following.
See how effective you are in attracting the right“ tribe.” If your product is for middle-aged women and your following mostly consists of young men, you are definitely doing something wrong. It could be the messages, the branding, or both.
Plus, many of those same networks offer an insight into your audiences’ interests, which presents a sea of opportunity to your brand. You could use this information to“ branch out” with content you are sharing. For example, people interested in healthy eating oftentimes are interested in fitness as well. People interested in fashion are usually interested in beauty products too. You can experiment with new topics, so you have more touchpoints with your consumers and more ideas for creating content.
Another way you can leverage this information is by examining what other brands and / or competitors your audience is interested in. You can then:
� Again, see what those brands are doing online, � Target their followers with your messages and ads, � Reach out to create a strategic partnership.
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