4 . Look at the insights :
Do not forget to dive into your audiences ’ statistics once in a while . Many major networks , such as Facebook , Twitter , Pinterest and Instagram , offer at least basic insights into your following .
See how effective you are in attracting the right “ tribe .” If your product is for middle-aged women and your following mostly consists of young men , you are definitely doing something wrong . It could be the messages , the branding , or both .
Plus , many of those same networks offer an insight into your audiences ’ interests , which presents a sea of opportunity to your brand . You could use this information to “ branch out ” with content you are sharing . For example , people interested in healthy eating oftentimes are interested in fitness as well . People interested in fashion are usually interested in beauty products too . You can experiment with new topics , so you have more touchpoints with your consumers and more ideas for creating content .
Another way you can leverage this information is by examining what other brands and / or competitors your audience is interested in . You can then :
� Again , see what those brands are doing online , � Target their followers with your messages and ads , � Reach out to create a strategic partnership .
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