where you can catch up with older populations? Facebook is becoming their network of choice.
Start with two –- three at the very maximum-- platforms and begin shaping your presence there. Make sure that your brand experience is true and aligned with your audience, so they feel an instant connection and want to follow you.
3. Look at your major competition:
If you’ re just starting out, or perhaps, want to get an insider scoop, look at the big players in your industry. There is nothing wrong with checking out who they are following and who’ s following them back.
If you are in a construction / home improvement business, check out Lowe’ s and Home Depot. If your product is organic, see what Whole Foods Market and Natural Grocers are up to online. If you are about“ fast fashion” at affordable prices, hang out with H & M and Forever 21 crowds.
Make sure, though, that these companies and brands have a truly similar niche. If your product offers something different or additional, you want to be careful. If you are charging a premium price, don’ t look at competition with cheaper and / or discounted prices. If your company is about more than selling and has a social stance to offer, then try overlaying those different audiences.
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