where you can catch up with older populations ? Facebook is becoming their network of choice .
Start with two – - three at the very maximum -- platforms and begin shaping your presence there . Make sure that your brand experience is true and aligned with your audience , so they feel an instant connection and want to follow you .
3 . Look at your major competition :
If you ’ re just starting out , or perhaps , want to get an insider scoop , look at the big players in your industry . There is nothing wrong with checking out who they are following and who ’ s following them back .
If you are in a construction / home improvement business , check out Lowe ’ s and Home Depot . If your product is organic , see what Whole Foods Market and Natural Grocers are up to online . If you are about “ fast fashion ” at affordable prices , hang out with H & M and Forever 21 crowds .
Make sure , though , that these companies and brands have a truly similar niche . If your product offers something different or additional , you want to be careful . If you are charging a premium price , don ’ t look at competition with cheaper and / or discounted prices . If your company is about more than selling and has a social stance to offer , then try overlaying those different audiences .
Intelligent Social Media Marketing www . kacharagadla . in