There are so many social networks nowadays , and according to different sources , each one is the most important to your business .
Now , as a busy sole entrepreneur , or even as a digital marketing manager who ’ s faced with time and budget constraints , where do you invest those resources ? You can ’ t be on every network . Well , technically you can , but that will be very inefficient , unproductive and , most likely , unsuccessful .
So , how do you find , reach , and refine your ideal target market on social media ?
1 . Define your target :
You ’ ve probably heard it so much , you are sick of this advice . Yet , there is no getting away from the basics . If you want to have a successful business , you need to know who you are trying to serve and where you can reach them with your messages .
Once you outline major demographics , dig deeper and zoom in on their needs , wants , preferences , lifestyles and pain points . Ask yourself why they need your offering in the first place . This will not only help you effectively find them online , but also powerfully craft your messages .
2 . User demographics on different networks :
Now that you know who you are looking for , let ’ s find them online . There are a lot of both anecdotal and statistical data online about major demographics for each respective network . Have a highly aesthetic product that is geared towards women ? Use Pinterest . Want to reach millennials ? Instagram is your best bet . Wondering
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