So , back to how website traffic might help you identify how successful you are in targeting the right people : use special links for every network you are on and examine that data in website analytics . I recommend Google Analytics since it ’ s free and oh-sopowerful .
Create special UTM codes for every network ( so that information is not “ stripped away ” when visitors go from one app to another on their phone ), download and add this awesome social audience insight dashboard to your GA , and voila . Now you can dice and slice audience based on the referring network and see their demographics that way .
Social media industry may be overwhelming at times with new networks popping up all the time and claiming to be the next big thing . However , invest your resources intelligently by serving the right people where they are . This will help you stay effective , sane and successful .
Lesya Liu
Intelligent Social Media Marketing www . kacharagadla . in