So, back to how website traffic might help you identify how successful you are in targeting the right people: use special links for every network you are on and examine that data in website analytics. I recommend Google Analytics since it’ s free and oh-sopowerful.
Create special UTM codes for every network( so that information is not“ stripped away” when visitors go from one app to another on their phone), download and add this awesome social audience insight dashboard to your GA, and voila. Now you can dice and slice audience based on the referring network and see their demographics that way.
Social media industry may be overwhelming at times with new networks popping up all the time and claiming to be the next big thing. However, invest your resources intelligently by serving the right people where they are. This will help you stay effective, sane and successful.
Lesya Liu
Intelligent Social Media Marketing www. kacharagadla. in