INM MAGAZINE VOLUME 8 | FEBRUARY 2016
#Marketing
shifts Low level of interaction High level of
interaction
Why Traditional marketing or Digital marketing?
Marketing Strategy
Traditionally a small retailer would battle to usurp
the strategy of its larger competitors. In digital, a
fresh well thought out and thoroughly considered
website with a user friendly client interface and
phenomenal administration is the best – size does not
matter.
Cost aspects
Digital marketing will be comparatively cheaper
compared to traditional marketing and can use
several channels in digital medium.
Result Oriented
Companies need not wait to measure the results of
their strategy in digital marketing. Their results can
be calculated based on the visitors and subscribers,
peak trading times and conversion rates which does
not work in traditional marketing.
Renement of the strategy
In digital marketing there is scope for gathering
feedback and changing the strategy accordingly,
which is not possible in traditional marketing as it
will be a long-term strategy with a xed schedule.
Reach to the customer
Web, utilizing online networking, offers, email and
social networking channels enables the message to
be shared rapidly, simply take the example of
breaking news. Consider a normal Facebook user has
190 friends of which a normal of 12% see their posts,
your one message has really been seen by 15 new
prospects, now imagine them sharing and spreading
the word across? Incredible isn't it? However an
expression of alert, awful news can travel much
faster so we a