INM MAGAZINE VOLUME 8 | FEBRUARY 2016
#Analytics
service itself. That creates a number of really
interesting dilemmas because neither our budgetsnor
our resources showed 200% growth to enable this
shift. Some of these are:
· Whether the power remains with the business
intelligence service providers or shifts to the
business itself.
· In the digital business, the value of
information really comes from sharing it with
others. The dilemma, however, arises from
the need to protect this valuable information
as well.
· It is absolutely important to invest in different
technologies and skills to address the needs
and requirements of the digital businesses. At
the same time, there is no single practice that
has emerged as the established best for
organisations. Investing heavily in an
environment of such high uncertainties raises
a dilemma.
“Big data and analytics will occupy a significant
part in the way companies innovate, design
products and listen to consumers.”
Solving these dilemmas will make a huge difference,
one between success in the old world but not in the
new world or being able to embrace both.
Big data and analytics will occupy a significant part in
the way companies innovate, design products and
listen to consumers. In today's environment, success
comes to the fast, nimble and intelligent, defined by
the ability to target market opportunities with tactical
campaigns, monitor their effectiveness and fine tune
them in short order.
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