iNM Magazine Volume 7 | August 2015
Nirvahana
The Public Relations Committee stands apart from
the other committees because its prime
responsibility is to uphold the “Brand NMIMS
Hyderabad” and to engage all stakeholdersinternal (students, faculty) and external (sponsors,
participants) creating a synergy with them at all
levels, ensuring participation across events from
various B - Schools, maintaining effective
communication between internal and external
stakeholders.
Apart from achieving great success at this
herculean task of ensuring the visibility of
Nirvahana in Hyderabad, promoting participation
from different management schools of India and
thereby attracting sponsors, the PR and Branding
Committee of NMIMS Hyderabad also conducted
two events which were Campus Ambassador and
Social Media Inuencer(SMI).
The participants were tested on their creative skills
under SMI where they were unique and eye
catching posters of companies given to them.
Under Campus Ambassador, the participants were
supposed to promote Nirvahana in their campus
and increase participation of their institute in the
different events.
To bring out the literary are in participants Lit-ORama, the literary club teamed up with Random
House publications to organize Lit-Up, their
agship event. The event comprised of four rounds
the rst round comprised of 'Wordament'- an
online word-construction game, the second round
dealt with writing letters to authors like 'Charles
Dickens' and 'Agatha Christie', in the third round a
participant from each team spoke in favour of a
topic while the other spoke against it, the fourth
and nal round was a treasure hunt that ensured
participants remained on their toes and awakened
the sleuths within them.
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