iNM Magazine Volume 7 | August 2015
Nirvahana
With cut-throat competition prevalent across most
of the sectors today, business enterprises are
increasingly turning outside in, towards the
customer to understand their identity, needs,
preferences and perceptions. Mark8inc, the
marketing club is the crescendo of marketing
activity where students demonstrate their
leadership and managerial temperament in a
creative environment. Mark8inc organized its
agship event Halberdier-The Elite Manager,
where participants stepped into the shoes of
managers who envision the future... conceptualise
it and then nds a way to make things happen, a
task which requires skill, intuition and guts.
Mark8ivity - Transcending Creativity, was an event
spread over three challenging rounds the rst
round 'Invigoration' was about invigorating
prominent products and marketing campaigns
that went viral yet end in a asco. The second and
third rounds were a quiz and designing a
marketing plan respectively. The informal event
Mark8poly was a resounding success where
students could buy, sell and trade brands on a life
sized game board designed on the lines of the
popular game 'Monopoly'.
Wng rounds the rst round 'Invigoration' was
about invigorating prominent products and m
“Nothing is more important than hiring and
developing people. At the end of the day you bet
on people, not wholly on strategies”. Human
Resources Department is imperative to build a
good team of working professionals from multiple
domains that entwine to form the corporate
society. Since its inception in 2013, HRizon has
been growing by leaps and bounds. The club
conducted various events at Nirvahana like HR
Mashup,Squadra among many others with the
idea of keeping the team spirit intact and also to
lighten up the mood of students amidst the hectic
schedule they have. The club has also tried to
throw some light upon the Core concepts
pertaining to HR by conducting various Conclaves
and Guest Lectures which helped in providing a
practical direction to otherwise theoretical
concepts.
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