Image courtesy of Leanne Ward
There are so many different social media channels to choose from . How do you narrow down which ones you ' re going to focus on ?
Each platform lends itself to different audiences , different ages and different messaging , so they need to have different content . But , you don ’ t have unlimited time to create content , so you need to identify your key audience and which platform they hang out on .
How do you develop content that meets the needs of your clients ?
You really have to know your audience . Surveying your audience is a great way to do that . A simple survey link with a small prize giveaway can help you understand your key demographics , what they ' re talking about and what they actually want to know from you .
I also like to sell before I create – I might have a pre-sale or a discount code . It helps me understand if the demand is there before I spend days or weeks or even months trying to create a product . It can be really helpful to test the market beforehand .
© Dietitian Connection 18 Infuse | May 2023