Infuse Issue 6 December 2018 | Page 17

How did you land on the unique marketing
story you've created around your brand?
Funnily enough, my unique story and
proposition I created for FoodBytes has
evolved, and is no longer my core business
focus. It’s occurred naturally as I found my
groove and developed strong networks and
long-term clients.
I originally set up FoodBytes with a focus
on digital nutrition communications,
and whilst almost all the work I do does
include some element of digital marketing,
I wouldn’t say today that it’s my business
offering.
I disagree to some extent with the notion
that you need to be unique. There are
many incredible and talented dietitian
consultants in the market with a lot
of overlap in what they offer. I believe
what has allowed me to be successful is
remaining true to myself in all my dealings
with people and building great personal
relationships. I don’t set out to try to sell
something, but at the same time, I believe
I’m always selling, even if it is just an idea
or an opinion.
interview continues overleaf...
© Dietitian Connection
17
Infuse | December 2018