Infuse Issue 11 May 2020 | Page 15

Get back to business basics.
Many advisers are suggesting you ramp up
your digital media presence now. I agree,
but in many of my business coaching
clients I see more benefit from getting
back to basics and traditional marketing
strategies. Operationalise with diverse
income streams - it is always a danger
to rely on one source of revenue. Many
practitioners who rely on Medicare are
seeing this now. What types of products
or services can you add that can help you
have a more sustainable business in times
of crisis? Set up systems so businesses can
run themselves. I have seen businesses
this week affected because key employees
have needed to self-isolate. What happens
if this is you, or something happens to
you or a key staff member? Get systems
and processes in place and sort out that
filing you have been waiting to do. Finally,
get your database of potential customers
ready so that when it is appropriate to do
so, you can market your services. There
are a number of free basic courses I have
developed for YEP Entrepreneurship
Facilitators and you can access these free
of charge at www.yepcairns.com
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Reflecting - Tara Ice Training and swimming the English
Channel. Images courtesy of Tara Diversi
© Dietitian Connection
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Infuse | May 2020