Infuse Infuse 10 December 2019 | Seite 18

I’m ready to partner .
What kind of things should I do?
Deliverables for brand partnerships vary
depending on the brand and their objectives, but
usually fall into one of these categories:
• Content creation: Creating editorial, video
or podcast content in conjunction with the
brand.
• Media outreach: Acting as a key opinion
leader (KOL) on behalf of the brand. This
can include serving as an expert source for a
quote or media interview.
• Event Activities: Attending or speaking
at an event hosted by the brand or their PR
agency.
• Social amplification: Utilising your social
media presence to drive specific messages
about a brand and sometimes their products.
Remember, the key to
maintaining your reputation
and credibility is to make sure
that your expertise is always
front and centre. If an activity doesn’t
demonstrate your expertise then it’s time to
rethink the deliverables and if this
partnership is right for you.
© Dietitian Connection
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Infuse | December 2019