Creating real Partnerships
Whether you’re the expert or the brand,
here are a couple of key tips for ensuring
partnerships deliver value for all
involved.
1
Align on
philosophies and values:
The last thing either group wants is to
discover the other party isn’t really a fit
in the middle of a campaign. Experts should
develop a solid understanding of the brand’s
offerings, values and key messages prior to
signing on to work with them. The brand
should be open to sharing information
about their products and philosophies
so that all parties are on the same
Understand the
page before the partnership
broader goal:
commences.
Identify what the brand is trying to
2
achieve before planning out activities.
Does the brand want to bring a new
product to market or are they interested
Identify
in educating consumers about a specific
deliverables:
condition? Getting additional context
can help you deliver more focused
With (1) and (2) established, it’s
and tailored solutions.
time to think through how your
expertise can help the brand accomplish
their goals. Deliverables should focus
on highlighting your expertise to drive
outcomes. For example, if a brand
partner has a gut health product,
deliverables should incorporate gut
health education in addition to
the showcasing the product
itself.
3
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Infuse | December 2019