Infuse Infuse 10 December 2019 | Page 16

The Art of Brand Partnerships
– How To Create Win-Win Relationships
by Simone Landes, Talent Manager and Director of the Lifestyle Suite
Simone Landes, Talent Manager and
Director of The Lifestyle Suite and
The Academy by The Lifestyle Suite,
represents some of the biggest
names in health and wellness in
Australia. In this article, she shares
her top tips for creating effective
brand partnerships.
As an agent working primarily with health and
lifestyle experts, a large part of the work we do is
supporting our experts to partner with brands. In
my experience even the most forward-thinking
brands don’t always know how to maximise their
expert partnerships.
© Dietitian Connection
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