Industry Magazine CRM Watch Summer 2019 | Página 3

FROM THE CHIEF EXECUTIVE OFFICER CONTENTS Feature story In PURSUIT Of EXCELLENCE Letter From CEO 3 Summer ‘19 Highlights 4 CRM Success Starts At The Top 5 Digital Transformation Paul K. Fury 6 Customer Expectations Eric Williamson 8 The Boss Says N0! To New Marketing David Meerman Scott 9 Being Successful Jack Daly 10 Restorative Leadership Susan Leger Ferraro Deborah Leipziger 12 Staying On Top John Hall 14 Pursuit Of Excellence Tom Peters 16 Brand Endearment Scott Stratten 20 Conversational Blind Spots Judith E. Glaser 22 Personality Tests Brad Smart 24 How Industry 4.0 Is Affecting Real-World Manufacturing John McAlonan 26 Overcoming Barriers Shannon Flaherty 28 Salesforce® Administration Eric Williamson 31 Welcome to CRM Watch Magazine This has been a tumultuous year for our industry, bringing many ups and downs and the second longest slump in oil prices we have ever seen. With that being said, the lean times are often the times that bring the most innovation and drive to change. In that vein, oilfield services and equipment manufacturing are trending up and companies are quickly learning that they need to invest in the next digital revolution. That revolution? It’s the one based around data, artificial intelligence, and taking a full 360° view of the customers that companies are dealing with. Fortunately, that novel concept and that revolution are both right on our doorstep. At this point, the early adopters aren’t the only ones taking advantage of these technologies, and companies who haven’t changed—or refuse to change—are rapidly falling behind. I, for one, am very excited to see what the future is going to bring us. In this issue, we explore some of the technology trends in both manufacturing and CRM which are changing the way companies do business and enabling them to take better advantage of the resources and logistics that they already have available to them. As always, we would love to hear your feedback and any suggestions for topics you may want to see in future issues. Just drop us a line at [email protected]. Much continued success, Paul K. Fury Chief Executive Officer, Fury Group 3