INDUSTRY NEWS
Poh Ling Yeow announced as new ambassador for Australian Almonds
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THE Almond Board of Australia is thrilled to announce acclaimed chef and television personality Poh Ling Yeow as the new ambassador for Australian Almonds . Poh , known for her passion for fresh , local ingredients and creative culinary approach , will be partnering with Australian Almonds to inspire consumers to incorporate this nutritious and versatile nut into their everyday meals . As one of Australia ’ s most beloved food personalities , Poh brings with her a unique perspective on the use of almonds in both sweet and savoury dishes . She will play a key role in highlighting the benefits of almonds to both Australian consumers and in key international export markets . Almond Board of Australia CEO Tim Jackson said he was excited about Poh ’ s appointment . “ Her expertise in discovering new ways to incorporate Aussie almonds into daily diets should resonate with consumers here and in key export markets .” Poh ’ s first appearance as our ambassador was at the Australian Almond Conference gala dinner in October . At this event Poh was interviewed on stage by the ABA ’ s new marketing officer , Tom Cooper , and she reminisced about her childhood , which included eating Australian almonds . “ I have such fond memories of shelling homegrown almonds for the first time in the summer of ‘ 84 when we migrated to Adelaide , Australia ,” she said . to come up with something so perfect Recipe cards for Poh ’ s one minute no from chucking a very few and basic cook pasta sauce were also shared ingredients into a blender for mere with attendees at the gala dinner and seconds ," she said . it can be found on the ABA webite . “ They ’ ve remained one of my favourite “ This recipe is incredibly special , not ingredients and a pantry staple only because it ’ s bloody delish and a because of their versatility , whole or cinch to make , but also because the ground , in sweet or savoury dishes , kid I babysat from when she was a but most often , the thing I reach for week-old bubba taught it to me after when I ’ m peckish during the day .” returning from a life-changing trip to The partnership will see Poh Italy ,” she said . showcasing innovative almondbased recipes and promoting the
Poh said anyone who considers themselves a cruddy cook needs to health benefits of Australian almonds give it a try . through a series of events , digital
“ Only the mystical sorcery of content , and social media campaigns . industrious matriarchs would be able With a focus on promoting healthy
In A Nutshell - Summer 2024 Vol 25 Issue 4
Australian Almonds ambassador Poh Ling Yeow has a global profile and a love of almonds in cooking and for snacking . eating , sustainability , and the quality of locally grown almonds , the collaboration aims to further enhance the profile of Australian almonds at home and abroad , particularly in South East Asia and India . Sumit Saran from SS Associates said Poh ’ s appointment as a global brand ambassador for Australian Almonds will be well received in India , where MasterChef Australia is one of the country ’ s most watched television shows . Poh has confirmed that MasterChef Australia will return in 2025 with an All Stars season called Back to Win .