#Brands| P&S
interviewers consulted and asked customers about their favorite cigarette
flavors.
Having analyzed the current market conditions, the brand team concluded
that the most popular and rapidly growing capsule cigarette brands focused
on berry flavors, increase in customer interest in the «berry» flavor. The
«berry» segment share rose by 3 times compared to last April, but demand
on citrus and menthol flavors was stable!
To satisfy the increasing demand, on July 12 the new berry flavored product
DUO Purple by Parker & Simpson was included in the brand product line.
PARKER & SIMPSON FAMILY
New compact capsule products
ADVANTAGES OF PARKER &
SIMPSON DUO PURPLE
• RECESSED FILTER
• BRIGHT BERRY FLAVOR
• M
OST POPULAR NICOTINE LEVEL
• ATTRACTIVE PRICE – 85 RUB
Compact products
Classic products
To support the main summer launch, a huge campaign covering all regions
is planned: gifts for representatives of sales points and trade networks,
eye-catching POS sets, informational leaflets, training videos, field studies
and motivation programs.
Imported products
The Империалист | | 14