#Brands| P&S
ULTRAVIOLET:
P&S DUO PURPLE LAUNCH
In 2018-2019, one of the main strategic goals of Imperial Tobacco is the growth of Parker&Simpson brand. We have already achieved inspiring results:
within a year we have doubled the P&S market share and aren’t ready to rest.
I
n October 2017, we launched menthol-flavored P&S DUO in the
limited territory. Training workshops on the launch strategy
and brand values were held for the Sales Department.
Volume, mio st
1.6
376
May
2017
In January 2018, the new product with a capsule by
Parker&Simpson was launched in Russia with large-scale
support.
MS, %
1.6
527
June
2017
1.8 1.9
574 629
July
2017
August
2017
2.2
707
September
2017
2.4
515
October
2017
2.6
606
November
2017
2.6
2.7
To raise brand awareness and attract customers’
attention to the new product, bright POS sets and lightning
equipment were placed at sales points. Specially trained
2.8
756
December
2017
419 471
January
2018 February
2018
2.7 2.8 2.7
634 614 581
March
2018 April
2018 May
2018
The Империалист | | 13